

Use the wordmark in an area in which other type is not touching it or superimposed over it.Use the wordmark in its entirety on all print and electronic communications that share information about the California State University or its affiliated programs, divisions or entities.In very rare circumstances, the "CSU block" can also be transformed into a horizontal bar. The minimum safe area is equal to one-half the height of the CSU block in any application of the wordmark.įor design purposes, the wordmark is available in multiple iterations, including a single-line version, a stacked or two-line version and a reversed (white type/solid background) version. Placing the logo too near a cut or folded edge also violates the concept of a safe area.

While the wordmark may be printed on top of an image, no elements such as typography, other logos or graphic elements should intrude into the safe area. Please do not attempt to recreate this mark.Ī safe area should always exist around the wordmark to allow for maximum legibility.

The wordmark has been specifically designed through careful kerning and type manipulation to create a unique collegiate mark to represent the CSU. The complete mark is comprised of the “CSU block" and the California State University name in type. The CSU wordmark is the core component of the CSU’s visual identity system. Consistent appropriate use of the CSU wordmark helps build awareness of the university's depth and breadth, and makes the CSU instantly recognizable in our over-communicated world.
